The Nordstrom BEAUTYCYCLE program impacts people by providing a convenient, free, and brand-agnostic way to recycle hard-to-recycle beauty packaging, helping consumers reduce waste and move toward a more sustainable, “zero-waste” beauty routine. Sad fact: The United States generates about 120 billion units of beauty packaging per year. Most units consist of mixed materials which standard recycling programs reject (Zero Waste Week, 2020).
Let’s answer a poll
How many of you actually think Nordstrom is really sorting through the waste within the “Beauty Cycle” containers?
- yes they are
- no they are not
0
voters
Did the presence of a recycling bin influence where you shop?
- yes
- no
0
voters
Have you purchased more beauty products due to recycling programs.
- yes
- no
0
voters
If a retailer claims recycling but the material goes to landfill, does your trust in the brand change.
- yes
- no
0
voters